Extraordinary
tableaux of Butlin’s holiday camps in the late 1960s and early
1970s, originally made for publication
as postcards, published in book form for the first time.
The John Hinde
Butlin’s photographs are a glorious moment in the story of
British photography.
At
the end of the 1960s Butlin’s was at its peak, attracting over a
million Britons a year to its holiday centres, famous
for their hi-de-hi catchphrase, redcoat hosts, and bargain
packages with all entertainment included. Featuring
saturated colours and elaborate staging (the trademarks that made
John Hinde’s postcards the most popular in
the world,) the images show holidaymakers enjoying the familiar
staples of Butlin’s – the chalets and swimming pools,
monorails and boating lakes, ballrooms, quiet lounges, and theme
bars: the Pig & Whistle, Blinking Owl, South Seas
and Beachcomber. Classics of their genre, the postcards had an
impact on the young Martin Parr, who worked over
two summers at Butlin’s in the early 1970s and introduces the
images for this book. He describes these photographs
as ‘some of the strongest images of Britain in the 1960s and
1970s’. The book is titled after the Butlin’s slogan
Our True Intent Is All For Your Delight.
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