After
successfully developing a series of funfairs, Billy Butlin
progressed to opening holiday centres and hotels across the UK to
provide families with an inexpensive but entertaining holiday. Over
the years these centres first expanded and then declined in number
due to changes in our preferences for types of holiday. Now boasting
spa hotels, the resorts are very different from the chalets of
yesteryear. However, the original slogan 'Our True Intent is all for
Your Delight' is fondly remembered by all of the original
holidaymakers, whether they enjoyed one trip to a holiday centre or
still make an annual pilgrimage with their families.
This nostalgic selection of images,
many published here for the first time, illustrates the history of
the various camps and hotels, including all of the things we
associate with this most British of establishments. From Redcoats to
water worlds, and from the Glamorous Grandmothers competitions to
National Talent contests, this book provides an enjoyable and
nostalgic trip down memory lane for all who know and love Butlin's,
allowing us a glimpse into the social history of this quintessential
British holiday.
|
