Serendipity: A Journey with Joe Larter
Joe Larter
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ISBN Number: 978-1780356792
Format: Paperback
Number of Pages: 238
Publication Date: November 2013
Publisher: Fastprint Publishing

The life and times of the man who created Pleasurewood Hills American Theme Park and Woody Bear

Serendipity ('happy accident' or 'pleasant surprise') is a must read for the millions of Pleasurewood Hill fans, who over the last 30 years have enjoyed the creation of the author Joe Larter.

Read about how Pleasurewood was born, the trials and tribulations along the way. But this very witty and enjoyable book is about far more than the American-style theme park.

There's growing up during World War II for young Joe. The struggles of setting up business, the successes and the downfalls along the way.

After creating East Anglia's No 1 visitor attraction, including Woody Bear, Joe went on to create Norfolk Sealife Centres, the Bure Valley Railway, Ripleys Believe It or Not! and The Village Experience, plus involvement with attractions and businesses around the world.

This is a very personal account from an exceptional man. Anyone who has worked with or has been associated with him in any way will recognise a 'whirlwind' who doesn't take ‘no’ for an answer. Joe believes his life has been a happy accident and certainly this book will be a pleasant surprise. Highly recommended!

Review in Eastern Daily Press

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